Dentist fails in move to call himself ‘Dr’
 

Dental News
Article detail

See the following article detail about

Dentist fails in move to call himself ‘Dr’

0845 527 9810

Article details for

Dentist fails in move to call himself ‘Dr’

 

Dentist fails in move to call himself ‘Dr’

Advert watchdogs have upheld a decision to stop a dentist calling himself ‘doctor' in his magazine adverts.

The move will upset many in the profession who are keen to use the title 'Dr', giving them the same privileges as their counterparts in other European countries.

In response, many doctors have complained that dentists could mislead patients about the extent of their expertise.

The private Woodvale Clinic in Knutsford in Cheshire, used dentist John W Stowall's honorary title in a magazine advert offering 'a comprehensive range of services to achieve an improved youthful and attractive appearance', including ‘facial fillers and lip enhancements'.

The Advertising Standards Authority (ASA) said that although Mr Stowall is a specialist in surgical and oral dentistry, the use of Dr was ‘ambiguous' and ‘misleadingly implied' he is qualified to conduct facial surgery.

But Dental Protection responded on behalf of Woodvale Clinic and appealed against the decision.

They believed the use of the title ‘Dr' in this context was not misleading, because it was clear from the ad that the practitioner was a General Dental Council (GDC) registered specialist in surgical dentistry and oral surgery.

Dental Protection explained that it was common practice in the UK and throughout the world for dentists to use the honorary title ‘Dr'.

They said this had not always been the case, however, but the position had changed over recent years and, with the enlargement of the European Community, dentists from Europe who were allowed to use the title in their home country were now free to work in the UK.

To disallow UK dentists from using the honorary title was, they felt, discriminatory.

They explained that the GDC had no objection to dentists using the title ‘Dr' and also that the title ‘Dr' was used by the British Dental Association (BDA) in written correspondence to its members and at all conferences and dentist meetings.

Dental Protection appreciated that if members of the public were misled into believing dentists were medically qualified, this would be against public interest.

They also believed, however, to deny the use of the title when others clearly used it, and its use was widespread around the world, was also against patients interest.  They pointed out that a large number of medical practitioners did not have a doctoral MD or PhD qualification.

But the ASA has upheld its decision, saying: ‘We considered… that the title ‘Dr' before a practitioners name should not be used in ads unless the practitioner held a general medical qualification, a relevant PhD or doctorate (of sufficient length and intensity) or unless the similarities and differences between the practitioner's qualifications and medical qualifications were explained in detail in the ad.

'We noted from the list of qualifications included in the ad that the practitioner was not medically qualified and did not hold a relevant PhD or doctorate qualification. We also considered that the advertisement did not explain the differences between the practitioner's qualifications and medical qualifications. We concluded that the use of ‘Dr' in this ad could mislead.'

Woodvale Clinic has been advised to seek a view from the CAP Copy Advice team (who advise on advertisement wording) before advertising again.

The General Dental Council (GDC) has said on the issue: ‘The GDC does not prohibit the use of the title ‘Doctor' as a courtesy title in the case of dentists. Dentists who choose to use the title must ensure that it is not used in a way which could mislead the public, for example by giving the impression that the dentist is a registered medical practitioner if they are not.'

 Posted on : Thu 19th - Feb - 2009

 

Call Dental Support UK

Premium IT Support

  • All Servers & workstations covered..
  • Saturday Cover INCLUDED.
  • Telephone support.
  • Remote support.
  • 4 hour on-site Server response.
  • System monitoring.
  • Network monitoring and security.
  • Anti-Virus & Application updates.
  • Unlimited Remote Server Data backup.
  • Loan equipment on hardware failure.
  • Reduced rates for PC parts supply & installations.

No matter how big
your practice you
pay the same
price!!


ONLY

Click here for more info
Dental News Archives 2018

October - 2018
September - 2018
August - 2018
July - 2018
June - 2018
May - 2018
April - 2018
March - 2018
February - 2018
January - 2018

Dental News Archives 2017

December - 2017
November - 2017
October - 2017
September - 2017
August - 2017
July - 2017
June - 2017
May - 2017
April - 2017
March - 2017
February - 2017
January - 2017

Dental News Archives 2016

December - 2016
November - 2016
October - 2016
September - 2016
August - 2016
July - 2016
June - 2016
May - 2016
April - 2016
March - 2016
February - 2016
January - 2016

Dental News Archives 2015

December - 2015
November - 2015
October - 2015
September - 2015
August - 2015
July - 2015
June - 2015
May - 2015
April - 2015
March - 2015
February - 2015
January - 2015

Dental News Archives 2014

December - 2014
November - 2014
October - 2014
September - 2014
August - 2014
July - 2014
June - 2014
May - 2014
April - 2014
March - 2014
February - 2014
January - 2014

Dental News Archives 2013

December - 2013
November - 2013
October - 2013
September - 2013
August - 2013
July - 2013
June - 2013
May - 2013
April - 2013
March - 2013
February - 2013
January - 2013

Dental News Archives 2012

December - 2012
November - 2012
October - 2012
September - 2012
August - 2012
July - 2012
June - 2012
May - 2012
April - 2012
March - 2012
February - 2012
January - 2012

Dental News Archives 2011

January - 2011
February - 2011
March - 2011
April - 2011
May - 2011
June - 2011
July - 2011
August - 2011
September - 2011
October - 2011
November - 2011
December - 2011

Dental News Archives 2010

December - 2010
November - 2010
October - 2010
September - 2010
August - 2010
July - 2010
June - 2010
May - 2010
April - 2010
March - 2010
February - 2010
January - 2010

Dental News Archives 2009

December - 2009
November - 2009
October - 2009
September - 2009
August - 2009
July - 2009
June - 2009
May - 2009
April - 2009
March - 2009
February - 2009
January - 2009

Dental News Archives 2008

December - 2008
November - 2008
October - 2008
September - 2008
August - 2008
July - 2008
June - 2008
May - 2008
April - 2008
March - 2008
February - 2008
January - 2008

Dental News Archives 2007

December - 2007
November - 2007
October - 2007
September - 2007
August - 2007
July - 2007
June - 2007
May - 2007
April - 2007
March - 2007
February - 2007
January - 2007

Dental News Archives 2006

December - 2006
November - 2006
October - 2006
September - 2006
August - 2006
July - 2006
June - 2006
May - 2006
April - 2006
March - 2006
February - 2006
January - 2006

Dental News Archives 2005

December - 2005
November - 2005
October - 2005
September - 2005
August - 2005
July - 2005
June - 2005
May - 2005

hide toolbar
Would you like weekly updates on our latest offers? If so enter your email :
Quick Remote Dental Support