‘No compromises anymore – it’s mine!’
 

Dental News
Article detail

See the following article detail about

‘No compromises anymore – it’s mine!’

0845 527 9810

Article details for

‘No compromises anymore – it’s mine!’

 

‘No compromises anymore – it’s mine!’

Jan Baxendale became a hygienist more than 30 years ago and has always considered herself a team player. She qualified with the Royal Navy in 1976 and married the following year.

When her husband, Rodney, left the navy one year later, the couple moved to Lincoln where Jan began working with the health authority in the community dental service. After her husband finished his studies in 1980, they moved again – to Maidstone in Kent – and Jan went into general practice.

‘The first day I started there I thought I was going to die! The sheer difference in pace was
terrifying,' she recalls. ‘We then moved down to Plymouth in 1984, and our base has been around there ever since, with two years of it spent in the US.'

But, she explains: ‘As time went by, I felt I was becoming less of a team player and more of a machine player, especially when I moved into private practice. It seemed more and more like a treadmill, rather than doing work I was respected for.'

Eventually, she was made redundant ‘in very unfortunate circumstances' in 2006. She began working in a variety of places, but was unhappy: ‘A day here, a day there – this is not so satisfying. I didn't feel I was doing my best work. Then, it slowly dawned on me that I really needed to work for myself, and that there was a gap in the market where patients really wanted to have their teeth beautifully looked after, which they weren't necessarily getting elsewhere.'

Transition
And that was what steered her towards Baxendental – her very own practice! The transition from peripatetic hygienist to practice owner has been seamless – ‘I suppose I was my own inspiration,' Jan says – and the reaction from colleagues is encouraging.

‘The consensus from fellow hygienists has been very enthusiastic, but usually followed by a remark like “Aren't you brave?” – calculated to strike fear into my heart, ‘ she muses. ‘As far as dentists are concerned, they're generally more guarded. Some of them regard my breaking away as a little threatening, but others say: “Go for it!”'

The practice is on one of the main routes into Plymouth from the north, and handy for the university's ‘student city'.

Jan explains: ‘I feel we have a generation of young people with beautiful teeth who, with a little encouragement and care, can keep their teeth that way until they die. I think they're under-represented in dental circles because they have no dental disease, and so positioning myself handily to their homes and work may jog their memories.'

And with this patient base in mind, she plans to be flexible, appointments-wise. ‘As I'm targeting young people, I want to offer them time-slots that would suit them. In my experience, patients say they want late-evening slots, but very rarely actually pick them up when they're offered. But there is good sense in working a long day: an earlier start, and an extra hour in the evening. Saturday mornings will be an early offering, and we'll look at how that goes,' she adds.

The surgery set-up is simple. Jan explains: ‘I'm renting part of the middle floor of an established dental practice, run by a young Polish dentist. Within the practice, I have my own surgery, completely separate, decorated and equipped by me, according to my ideas of “how it should be”: no compromises any more –: it's mine!'

She adds: ‘We are separate businesses, but working to our mutual advantage: we share
reception, but that's it.'

Her ‘host' dentist refers patients but, as she's been established in Plymouth for a long time, she's developed a strong group of people who like to go to her for their hygiene work.

‘My hope is that they will ask their dentists to refer them to me for their hygiene care: patient-power should rule!' she says. ‘I believe, in the long run, it will be patient-driven. As the NHS has evolved, the hygiene service they once expected as part of the basic service is now not being generally offered, and they're being disenfranchised. They're my next line of business revenue.'

So is there a huge risk involved? Her venture has long been in the pipeline and is, she admits, not without risk: ‘There's always a risk in setting up a new business, especially one like this that, I think, is genuinely innovative,' she accepts.

‘Potentially, I could lose my set-up costs (about £30,000), but I would still have my skills. I could get egg on my face, but the plan is to start with one day a week in Baxendental, working with very trusted and able dental nurses from my past, and maintaining my existing work with other practices the other weekdays.'

She does have some business acumen, however, which she feels has equipped her with some idea of project planning.

‘I spent two years in California, and there I became involved with the LD Pankey Institute in Key Biscayne. Their business model blends very closely with what I'm attempting in Baxendental, so I have a strong body of experience to draw on in case of need.

‘I reckon I've a fair business head on me; my husband has a common sense approach to business, my accountants are quite excited at this development, and my son is an expert at spending!

Appointments book
Jan is realistic about the development of the practice and is considering a steady growth plan.
‘The whole plan is driven by the appointments book,' she says. ‘When it gets full to the point that a new patient would have to wait more than two weeks to see me, then we will take the decision on starting another day in Baxendental. That's right where we are now – three months from opening! Each time we add another day there, it will replace an existing day elsewhere. In the end, I hope to work 32 to 35 hours in my practice, with the possibility of employing other local hygienists in my “down time.”'

Braemar Finance, the long-established direct lender and financier to the professions, is funding the project. Jan says: ‘They were very keen: we gave them various ways of launching the business, with varying degrees of cash-flow risk attached: the one I've described is “Plan B”, with middle risk, and they thoroughly approved of it.

'Once my own book is firmly established, I intend to employ other colleagues, who will be invited to work under the Baxendental banner, with my house-style.'

And from where does she get her support? ‘From my husband, hugely, from my fellow hygienists and work-mates who were in this from the start, making the whole enterprise work without compromises,' she says.

And finally, are there any difficulties she can foresee?

‘I wish Mr Brown had predicted the credit crunch a little earlier: it may be that this is the wrong time to launch Baxendental, but we'll soon see – the book looks pretty solid so far!'

• Baxendental Limited is at 130 North Hill, Plymouth, PL4 8LA. For more details, ring 01752 663239 or email baxendental@blueyonder.co.uk

 Posted on : Mon 2nd - Mar - 2009

 

Call Dental Support UK

Premium IT Support

  • All Servers & workstations covered..
  • Saturday Cover INCLUDED.
  • Telephone support.
  • Remote support.
  • 4 hour on-site Server response.
  • System monitoring.
  • Network monitoring and security.
  • Anti-Virus & Application updates.
  • Unlimited Remote Server Data backup.
  • Loan equipment on hardware failure.
  • Reduced rates for PC parts supply & installations.

No matter how big
your practice you
pay the same
price!!


ONLY

Click here for more info
Dental News Archives 2018

September - 2018
August - 2018
July - 2018
June - 2018
May - 2018
April - 2018
March - 2018
February - 2018
January - 2018

Dental News Archives 2017

December - 2017
November - 2017
October - 2017
September - 2017
August - 2017
July - 2017
June - 2017
May - 2017
April - 2017
March - 2017
February - 2017
January - 2017

Dental News Archives 2016

December - 2016
November - 2016
October - 2016
September - 2016
August - 2016
July - 2016
June - 2016
May - 2016
April - 2016
March - 2016
February - 2016
January - 2016

Dental News Archives 2015

December - 2015
November - 2015
October - 2015
September - 2015
August - 2015
July - 2015
June - 2015
May - 2015
April - 2015
March - 2015
February - 2015
January - 2015

Dental News Archives 2014

December - 2014
November - 2014
October - 2014
September - 2014
August - 2014
July - 2014
June - 2014
May - 2014
April - 2014
March - 2014
February - 2014
January - 2014

Dental News Archives 2013

December - 2013
November - 2013
October - 2013
September - 2013
August - 2013
July - 2013
June - 2013
May - 2013
April - 2013
March - 2013
February - 2013
January - 2013

Dental News Archives 2012

December - 2012
November - 2012
October - 2012
September - 2012
August - 2012
July - 2012
June - 2012
May - 2012
April - 2012
March - 2012
February - 2012
January - 2012

Dental News Archives 2011

January - 2011
February - 2011
March - 2011
April - 2011
May - 2011
June - 2011
July - 2011
August - 2011
September - 2011
October - 2011
November - 2011
December - 2011

Dental News Archives 2010

December - 2010
November - 2010
October - 2010
September - 2010
August - 2010
July - 2010
June - 2010
May - 2010
April - 2010
March - 2010
February - 2010
January - 2010

Dental News Archives 2009

December - 2009
November - 2009
October - 2009
September - 2009
August - 2009
July - 2009
June - 2009
May - 2009
April - 2009
March - 2009
February - 2009
January - 2009

Dental News Archives 2008

December - 2008
November - 2008
October - 2008
September - 2008
August - 2008
July - 2008
June - 2008
May - 2008
April - 2008
March - 2008
February - 2008
January - 2008

Dental News Archives 2007

December - 2007
November - 2007
October - 2007
September - 2007
August - 2007
July - 2007
June - 2007
May - 2007
April - 2007
March - 2007
February - 2007
January - 2007

Dental News Archives 2006

December - 2006
November - 2006
October - 2006
September - 2006
August - 2006
July - 2006
June - 2006
May - 2006
April - 2006
March - 2006
February - 2006
January - 2006

Dental News Archives 2005

December - 2005
November - 2005
October - 2005
September - 2005
August - 2005
July - 2005
June - 2005
May - 2005

hide toolbar
Would you like weekly updates on our latest offers? If so enter your email :
Quick Remote Dental Support