Dental decay detector secures UK distribution deal
 

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Dental decay detector secures UK distribution deal

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Dental decay detector secures UK distribution deal

 

Dental decay detector secures UK distribution deal

A dental technology firm has signed a £4million distribution contract with a national supply company.
 
CarieScan, the Dundee-based producer of hand-held devices for the early detection of tooth decay and a subsidiary of 3D Diagnostic Imaging, has struck the UK distribution deal with Clark Dental.

The agreement will see the marketing and distribution company promote the CarieScan PRO tooth decay detection system to the dental market.

The CarieScan PRO device is a lightweight caries detection monitor, manufactured at factories in Livingston and Arbroath, which enables the early detection and monitoring of tooth decay.

It's claimed that the device measures the presence of tooth decay earlier and more accurately than any other device on the market and is more than 90% accurate in detecting both sound and carious teeth, well ahead of current methods.

It also takes away the risks linked with the repeated use of X-rays.

The company, established in May 2008, uses technology developed by nearby St Andrews and Dundee universities and also say the device detects ‘hidden' tooth decay, providing dental practitioners with the opportunity to arrest or even reverse decay, driving the trend towards preventive dental care.

It was originally developed by university spin-out IDMoS, which went into administration last year, but 3D Diagnostic Imaging snapped up the rights and assets of the business.

Graham Lay, chief executive of 3D Diagnostic Imaging, said: ‘We bought the assets of IDMoS last May, and we secured £2million of investment to keep the company going, which was 50% Scottish Enterprise and the rest coming from private equity.

‘There were a lot of lessons learned out of the demise of IDMoS, particularly entering into the market as a one-product pony without having access to a working distributor and sales marketing system to make it commercial viable. Trying to do all of it independently meant spending an awful lot of money to get the product to market.'

With the first major deal for CarieScan now secured in the UK, Lay is eyeing the North American market for further expansion.

He said: ‘The UK is our home territory, and Clark Dental, in our estimation, are the most appropriate dental distributor available to us, and they have sole exclusivity to distribute the product in the UK. At the same time we expect to get regulatory clearance for the device in the United States by early autumn, and we already have approval in Canada, so we are in discussions with distributors in those territories.

‘We expect sales in the US and Canada, once approval is granted will be substantial, but at this point I'd rather not put a figure on it.

‘The US has around 160,000 dentist, compared to 22,000 in the UK, so the expectations in the US are substantial.

‘There are other products on the market which claim to do similar things, but there is nothing on the market which measures dental decay like our device does.'

 Posted on : Mon 20th - Jul - 2009

 

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