Grown up science for kids' dental health
 

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Grown up science for kids' dental health

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Grown up science for kids' dental health

 

Grown up science for kids' dental health

Philips is showcasing its new Sonicare For Kids toothbrush at the 10th Congress of the European Academy for Paediatric Dentistry.

The organisation is teaming up with the British Society of Paediatric Dentistry, to draw together world-renowned opinion leaders with a special interest in the oral health of children and bring them to the UK. 
 
Philips is supporting the Keynote Scientific Lecture on 5 June which is being given by Dr Dorte Haubek from Aarhus in Denmark who will be presenting Aggressive periodontitis in children and adolescents: the old, the new and the future.
 
A visit to stand 15 at the Harrogate International Centre will enable Congress delegates to find out more about Sonicare For Kids which is aimed at children aged 4 to 10 years of age.

The new brush is based on the core Sonicare technology which has already made it the most often recommended power toothbrush brand by dental professionals but incorporates a number of innovative new elements.
 
Sonicare for Kids features three interchangeable brightly coloured interchangeable panels to allow the brusher to change the look of their brush and by taking ownership of it, encouraging greater compliance.

A KidTimer feature slowly extends brushing time over 90 days, from one minute until the dentist-recommended two minutes is reached.

To motivate young brushers, fun musical tones have been incorporated into the brush which indicates to kids when to move to a new section of the mouth.

The brush also has kid-friendly power modes, for gentle yet effective cleaning at different age stages.

To ensure the brush is used correctly, the handle is ergonomically designed not to roll over when placed on a bathroom surface and has a comfortable non-slip grip which positions the brush correctly for optimum brushing.

Age-appropriate brush heads deliver the best results for both very young and older, independent brushers while a rubber over-mould ensures there is no ‘chatter' on tender young teeth and gums.

The brush is waterproof, hardwearing and rechargeable, making it long lasting, with no batteries to replace.
 
Clinical studies have shown Sonicare for Kids removes more plaque than a children's manual toothbrush – up to 75% more in hard-to-reach areas – and provides significantly better brushing performance than a children's battery toothbrush in children aged 7-10.

While studies conducted by experts in child ergonomics with kids and parents have ensured that the way the brush is used, held and interacted with, is as effective and enticing as possible for a child to use so aiding compliance.
 
Philips is offering a better check-ups guarantee which states that if after using the Sonicare for Kids for 28 days parents or their dental professional are not 100% satisfied, the company will give a full refund.
 
During the EAPD conference Philips will be offering paediatric dentists the opportunity to trial and evaluate the Sonicare for Kids.

For those unable to visit the Congress more information can also be obtained by visiting www.sonicare.co.uk or calling 0800 0567 222.

 Posted on : Mon 10th - May - 2010

 

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