Dental practice managers, is your IT letting down patients?
 

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Dental practice managers, is your IT letting down patients?

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Dental practice managers, is your IT letting down patients?

 

Dental practice managers, is your IT letting down patients?

Today's busy healthcare providers are faced with increasing customer service obligations.

Whether NHS or privately funded, businesses such as dental practices must keep up with advancing technologies if they are to provide a good level or customer service provision, in order to retain clients and stay ahead of the competition locally.

Dental practices and doctors' surgeries of course lie within the service industry, and must offer value for money (if a service is paid for), good client satisfaction, and a slick, timely service for today's busy, time-starved customer.

Fortunately, today's technologies are allowing these practices to easily maximise their client offering.

All successful dental practices are automated, but the canniest of managers will make the most of their business systems to stay in touch with customers, remind them of appointments, capture data, and engage in relationship marketing.

Louise Spry is business manager at Fresh Dental Care in Maidstone; a new, modern dental practice offering cosmetic, as well as general dental services.

'We recently overhauled our IT provision, but until this took place, had a slow IT network,' Louise admits.

'We do engage with our customers via email, for example to remind them about appointments, as this is a very good way to cut down on missed appointments, which can lose a practice money. However, our internet connectivity was letting us down too frequently.'

Louise and her husband and business partner, Marcus, engaged the services of Kent-based Nova IT Solutions to provide a health check on the practice's IT systems.

'We were able to easily resolve all of Fresh Dental Care's immediate IT problems in just one day,' explains Nova's co-proprietor, Roland Nowak.

'Importantly, we migrated the practice's internet connectivity to a more reliable broadband provider, so Louise could liaise with customers more easily.

'We also provided a mail filtering service to scan for viruses and provide protection from harmful file extension types. This means receptionists and administrators can quickly respond to emails without having to check their origin, or deal with spam. We also provided Fresh Dental Care with an updated remote back up service, to safeguard all of the practice's online data.

'I can't recommend this option highly enough – imagine if connectivity, human administrative mistakes, or God forbid, fire damage caused the loss of a practice's data. This would be catastrophic for the practice, with digital images of teeth, X-rays, customer records and contact information completely lost.'

'Remote back up does give practice managers peace of mind,' adds Louise Spry. 'It is a low-cost way to ensure we don't lose valuable client data.'

Roland is urging all local health care providers to consider a health check of their IT provision.

It could be as simple as updating the computers' RAM memory to speed up the machines and boost staff productivity; looking at alternative telecommunications within the practice to simplify phone-based customer service; checking the organisation's broadband provision, and providing remote back up,” he says.

'I would thoroughly recommend an IT health check,' concludes Louise.

'Fresh Dental Care is now leading the field in terms of our telecoms and IT provision, and this makes servicing our valued customers much easier. We can also offer the reassurance that their confidential records are safely stored and managed. It is important to keep up with technology in this day and age, and this is expected by our patients.'

Visit www.nova-itsolutions.com.

 Posted on : Wed 2nd - Jun - 2010

 

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