'Pay as you go' dental patients most likely to cancel check ups
 

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'Pay as you go' dental patients most likely to cancel check ups

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'Pay as you go' dental patients most likely to cancel check ups

 

'Pay as you go' dental patients most likely to cancel check ups

A new survey reveals that patients visiting thedentist on a 'pay as you go 'basis are twice a likely to delay or cancel aroutine check up compared to those on a monthy pay plan [1].

The YouGov poll was commissioned by dental patient payment planproviders, Denplan.

These results, as well as feedback from Denplan's 6,500 memberdentists, show a significant change in the habits of ‘pay as you go' patientsacross the country.

This could be due to a combination of factors including therecession, the rising cost of dentistry and a reduction of disposable income,but it poses a significant threat to dental practice income and possible futurebusiness plans - such as the introduction of new decontaminationunits.

August and September are historically the quieter months fordental practices, but a bigger drop in ‘pay as you go' patients may not beevident until it's time to review your accounts at the end of the year.

This may not be something dentists have been particularlyworried about in the past, but with more  time and money being taken up withincreased regulations, such as HTM 01-05 and the CQC registration, a decrease inpatients could put practices in a difficult situation over the comingyear.   

Roger Matthews, Denplan's chief dental officer, says: 'Here atDenplan we always strive to be at the forefront of industry knowledge and topass that information onto you, the practice team. We all know there are bigchanges on the horizon for dentistry and this research shows that there arealready signs of change from PFPI patients.

'A total review of your practice during the holidays is a goodidea to ensure the ongoing success of your practice and should include a reviewof all the support you are receiving from your providers and how this canbenefit both you and your patients'

If patients' financial circumstances change, 57% are morelikely to continue paying into a dental payment plan that is nationallybranded [2]. These figures demonstrate an increasingly consumer driven society and that people trust andrely on a large brands, especially during more difficult economic timeswhen.

Roger continues: 'By aiming to move some of your patients ontoa dental payment plan, you can not only be assured of a regular income, but bychoosing a plan with a recognised brand name you can also take advantage of ahost of other value-added services designed to help your practicethrive.'  


[1] YouGov survey - 1,486 employees werequestioned, March 2010. (The term ‘employees' refers to individuals in full timeemployment)

2 TNSOmnibus survey – 1044 UK respondents, aged 16-64years were questioned, June2010

 

 

 Posted on : Sat 31st - Jul - 2010

 

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