Philips acquires Discus Dental
 

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Philips acquires Discus Dental

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Philips acquires Discus Dental

 

Philips acquires Discus Dental

Philips has acquired tooth-whitening firm, Discus Dental.
Previously privately held, Discus is the global leader in professional tooth whitening products with brands such as Zoom!, BriteSmile and NiteWhite.
 
In recent years, the company expanded into other areas including oral care, restoratives, endodontics, and soft-tissue lasers.
 
The transaction is expected to close in the fourth quarter of 2010, pending regulatory approvals.
 
The takeover will see Philips broaden its portfolio with the array of professional tooth whitening products, as well as the treatment options for applications such as gingivitis and ulcer relief, caries prevention and breath management.

Pieter Nota, chief executive officer of Philips' consumer lifestyle division, said the deal will complement its existing Sonicare range and strengthen the firm's standing in the dental industry.

Dr William Dorfman, founder of Discus Denta, says: ‘We created Discus almost 20 years ago with the goal of making it easy to improve patient smiles.
 
‘Since then, millions of people around the world have had smile makeovers using our products and we've become a trusted source of clinical solutions for dentists in more than 100 countries and on virtually every continent.

'By joining the Philips organisation, our products will benefit from unprecedented growth opportunities, making tooth whitening even more accessible to a broader audience.'
 
Following the close of the transaction, Discus will become part of the Philips Consumer Lifestyle sector's Health and Wellness business.
 
For more information, visit www.discusdental.com.

 Posted on : Wed 13th - Oct - 2010

 

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