Target driven system?
 

Dental News
Article detail

See the following article detail about

Target driven system?

0845 527 9810

Article details for

Target driven system?

 

Target driven system?

Roger Matthews discusses the merits, or lack of them, in the UDA system.

Publicly funded dentistry in the UK has been target driven since at least 1960, and arguably before that. The introduction of TAGI and TANI (Target Annual Gross and Net Income) ruled dentists’ lives long before the UDA (Unit of Dental Activity) was born. There are many problems with targets.

W Edwards Deming, the great guru of quality management, argued that ‘97% of what matters cannot be measured’, and he was a statistician! Unfortunately in modern life, management seems to focus 97% on what is measurable – so we spend most of our time on things that don’t matter.

If I asked you to describe the things that make a dental practice great, you would probably say things like: enthusiasm, caring, teamwork, patient-centred, none of which are easily measured. So does that mean measurable targets are all wrong?

Well, I’d say yes and no. In a successful enterprise, I think targets can be helpful and encouraging to get the best out of the whole team. But they need, in my view, to fulfil five critical objectives:

• Do they reflect what is fundamentally important to your practice? And do they reward the accomplishment of that? Our role is to optimise oral health and I’m not clear that any of the measures I mentioned at the outset do that

• Do they indicate what you should be doing? In the current situation, hitting the UDA figures seems to be the main, if not at times the only, priority. But then you have to ask, is that really what I want to have to do?

• Do they tell you how to do it? Here there seems to be a sad lack of communication, shared purpose and education. A mass of regulatory mumbo-jumbo does not, in my view, constitute practical guidance – nor does the varying interpretation seen across the country.
• Do they give effective feedback? Even the data supplied to dentists seems to be out of date, and the opportunity to compare performance with others, let alone to get encouragement, is very limited. The threat of clawback every six months is hardly an inspiration.
• Finally, what’s in it for you? Every target system needs to respect and appropriately reward all participants: they should actually want to win. I see no sign of that either – hit the target and you may get a further one, fail and you are on a slippery downward slope.
So, based on this assessment, which is the sort of analysis I would expect in any mature business environment, I’d have to say that UDAs score about 0.5 out of 5. Not much better than the system we had for the previous 40-odd years!

 Posted on : Wed 8th - Nov - 2006

 

Call Dental Support UK

Premium IT Support

  • All Servers & workstations covered..
  • Saturday Cover INCLUDED.
  • Telephone support.
  • Remote support.
  • 4 hour on-site Server response.
  • System monitoring.
  • Network monitoring and security.
  • Anti-Virus & Application updates.
  • Unlimited Remote Server Data backup.
  • Loan equipment on hardware failure.
  • Reduced rates for PC parts supply & installations.

No matter how big
your practice you
pay the same
price!!


ONLY

Click here for more info
Dental News Archives 2018

November - 2018
October - 2018
September - 2018
August - 2018
July - 2018
June - 2018
May - 2018
April - 2018
March - 2018
February - 2018
January - 2018

Dental News Archives 2017

December - 2017
November - 2017
October - 2017
September - 2017
August - 2017
July - 2017
June - 2017
May - 2017
April - 2017
March - 2017
February - 2017
January - 2017

Dental News Archives 2016

December - 2016
November - 2016
October - 2016
September - 2016
August - 2016
July - 2016
June - 2016
May - 2016
April - 2016
March - 2016
February - 2016
January - 2016

Dental News Archives 2015

December - 2015
November - 2015
October - 2015
September - 2015
August - 2015
July - 2015
June - 2015
May - 2015
April - 2015
March - 2015
February - 2015
January - 2015

Dental News Archives 2014

December - 2014
November - 2014
October - 2014
September - 2014
August - 2014
July - 2014
June - 2014
May - 2014
April - 2014
March - 2014
February - 2014
January - 2014

Dental News Archives 2013

December - 2013
November - 2013
October - 2013
September - 2013
August - 2013
July - 2013
June - 2013
May - 2013
April - 2013
March - 2013
February - 2013
January - 2013

Dental News Archives 2012

December - 2012
November - 2012
October - 2012
September - 2012
August - 2012
July - 2012
June - 2012
May - 2012
April - 2012
March - 2012
February - 2012
January - 2012

Dental News Archives 2011

January - 2011
February - 2011
March - 2011
April - 2011
May - 2011
June - 2011
July - 2011
August - 2011
September - 2011
October - 2011
November - 2011
December - 2011

Dental News Archives 2010

December - 2010
November - 2010
October - 2010
September - 2010
August - 2010
July - 2010
June - 2010
May - 2010
April - 2010
March - 2010
February - 2010
January - 2010

Dental News Archives 2009

December - 2009
November - 2009
October - 2009
September - 2009
August - 2009
July - 2009
June - 2009
May - 2009
April - 2009
March - 2009
February - 2009
January - 2009

Dental News Archives 2008

December - 2008
November - 2008
October - 2008
September - 2008
August - 2008
July - 2008
June - 2008
May - 2008
April - 2008
March - 2008
February - 2008
January - 2008

Dental News Archives 2007

December - 2007
November - 2007
October - 2007
September - 2007
August - 2007
July - 2007
June - 2007
May - 2007
April - 2007
March - 2007
February - 2007
January - 2007

Dental News Archives 2006

December - 2006
November - 2006
October - 2006
September - 2006
August - 2006
July - 2006
June - 2006
May - 2006
April - 2006
March - 2006
February - 2006
January - 2006

Dental News Archives 2005

December - 2005
November - 2005
October - 2005
September - 2005
August - 2005
July - 2005
June - 2005
May - 2005

hide toolbar
Would you like weekly updates on our latest offers? If so enter your email :
Quick Remote Dental Support