Positive action against fake imports
 

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Positive action against fake imports

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Positive action against fake imports

 

Positive action against fake imports

Julian English reports on a new scheme launched to combat counterfeit products

Evidence has emerged that the trend for the sale of fake and pirated products seen so often in consumer goods has now reached medical and dental materials.

Counterfeit dental materials have been discovered in at least two European coutries, after dentists complained about the packaging and performance of some materials.

The availability of pirate copies of high-quality branded products is not a new development. Now, however, product piracy is expanding to include branded products in the medical sector, with clever reproductions of the packaging of high-quality products appearing on the market. These are products of inferior quality and/or of uncertain origin.

Dentists use what they assume to be original quality products. However, should a problem arise as a result of a dental material, the patient usually complains to the dentist in the first instance.

To protect dentists and the dental team from potentially harmful counterfeit goods, 3M ESPE has proactively launched ‘Partnership of Trust’, an initiative designed to combat and prevent the effects of this type of illegal activity.

This is the first programme of its kind from a dental manufacturer. The scheme seeks to ensure that all 3M ESPE products available through reputable dental dealers are genuine.
3M ESPE has introduced the scheme and has invited every UK dental dealer to participate.

Participating dealers will be identified as 3M ESPE Certified Channel Partners. A full list can be found at www.3MESPE.com/uk.
Participation involves working closely together to achieve:

• Intensive monitoring of distribution channels
• Anonymous test purchases in the market place
• Inspections of Certified Channel Partners’ stocks

This 3M ESPE initiative ultimately seeks to protect both the dentist and the patient with this assurance of genuine quality products.

Steve Evans, general manager, 3M ESPE UK said: ‘With this new quality initiative, 3M ESPE and our Certified Channel Partners are creating a visible mark of trust and certainty, guaranteeing dentists maximum quality and reliability.’

Simon Gambold, general manager at Henry Schein added: ‘Henry Schein is 100% behind this initiative, which is important to safeguard the general public, the dentist, and uphold the reputation of the manufacturer. Henry Schein did not hesitate to get behind this essential activity.’

Certified dealers (correct at the time of going to print)
Dental Directory
Minerva Dental Ltd
Plandent (Claudius Ash)
Basiq Dental Supplies Ltd
Henry Schein
Dental Sky
Dental Supply House
GenusXpress Ltd
West One Dental Supplies Ltd
Wright Cottrell & Company.

 Posted on : Tue 28th - Mar - 2006

 

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